Businesses would be more interested in saving trees if money grew on them.Cross-posted from TriplePundit.
In 2009, I cofounded a company called CO2 IMPACT to develop high quality carbon offset projects in the Americas. While I have a Ph.D. in business, I have frequently been too focused on my values to justify the business case for a lower carbon footprint. I guess I care too much about what we are doing to the planet and what we are leaving behind for my son, Mateo.
Along the way, I have learned a painful lesson that hopefully can help other aspiring climate capitalists: Most people and most industries don't really care about the planet or climate change. They care about things that matter to their pocketbook or to their bottom line. I am of course exaggerating a bit as, for example, most of the Triple Pundit readers care about the environmental and social impacts of their activities, not just the financial.
Most of us noticed that Obama's recent rhetoric about energy efficiency and renewables avoided the topic of climate change altogether. This is not because Obama suddenly doesn't care about climate change. It is that he has learned what messaging works with the American people. Jobs, economy, jobs, oh yes, and did I mention jobs?
How we frame the issues and opportunities related to the low-carbon economy is incredibly important. Too many of us, myself included, wear our passion on our sleeves and focus on the wrong issues in trying to help engage a skeptical public to make the transition.
This is of course why Peter Byck developed a documentary, Carbon Nation, (which I blogged about recently), a climate change solutions movie "that doesn't even care if you believe in climate change." This is also the reason why I cowrote the forthcoming book, Climate Capitalism with Hunter Lovins. We hope that by removing the "debate" about climate change from the conversation and focusing on the profits, jobs, and economic growth that can be achieved by making the switch to a low-carbon economy, we might have more of an impact on public discourse and private action.
When CO2 IMPACT first started promoting our services to the market, our messaging focused on our ability to help companies reduce their emissions and generate extra revenue by selling the carbon offsets into the market. My opinion now is that was definitely the wrong message. We now focus on showing how companies can save money, or make more money, by engaging in energy efficiency, fuel switching, or methane capture projects. Oh yeah, and by the way, you can make some additional revenue from offsets to improve the project return on investment and grow your "green" brand at the same time.
Take our coal mine methane projects in Colombia. There have been two explosions from excessive gas in underground coal mines in Colombia this year killing 26 people. Last year, more than 200 miners were killed in similar explosions. While there are socially responsible mining companies who are absolutely concerned about the health and safety of their employees, the best arguments to get clients to embrace coal mine methane capture projects are financial. Mitigate operational risks of explosions, gain access to the methane as a cheap, green energy source, reduce their operating costs from ventilation systems (if you drain much of the gas, there is less ventilation requirements), and, oh yes, reduce their climate impact and gain additional carbon offset revenue.
Think Latin American coal mines are the only companies who care more about their bottom line than their impact on climate change? North American companies, except for a few notable exceptions, are the same way. Many recent articles in Triple Pundit have rightly recognized Walmart for its recent transition to being a climate leader. Does anyone really think that Walmart is doing this because they have suddenly become treehugging liberals? I don't think so. They are doing it because they are saving money. And lots of it. And Walmart, yes Walmart, won the Aspen Institute's 2009 Corporate Energy Efficiency Award [PDF] because of this commitment.
GE has made major efforts to promote their low-carbon green solutions. Sure they use their campaign to build their green credentials, but mostly they are doing it to generate more green bills. The Ecoimagination program is generating more than $18 billion per year in revenues for GE.
In conclusion, my point is for all of us who care about the planet and want to be part of the transition to the low-carbon economy, we need to focus more on the economy part, and slightly less on the low-carbon part. That is the fastest way to get to 350 parts per million.
The Gini coefficient of income and wealth
 is now reaching extremes in many countries. This measures the 
inequality between the rich and the poor. In the US the Gini coefficient
 is now at the same level as in the 1920s before the depression. In 
countries like the US, the rich are getting richer whilst 45 million 
people live below the poverty line, 43 million receive food stamps and 
over 700,000 are homeless. With a real unemployment rate of 22% and 
urban youth unemployment much higher, the US will soon experience social
 unrest.
But it is not only the US that will 
experience financial misery, famine and social unrest. This will also 
hit most European countries and in particular the UK, southern Europe, 
Eastern Europe and the Baltic States as well as African countries, the 
Middle East, Asia, yes in fact the whole world.
Are boom and busts inevitable?
Well if you listened to the former 
British Labour Prime Minster Gordon Brown, he proudly declared that he 
had abolished booms and busts and thus economic cycles. But he was 
expeditiously thrown out at the next bust which of course had nothing to
 do with him since he blamed the US sub-prime market for his ill-fated 
destiny.
Cycles or ebbs and flows are a natural 
part of both economic life and nature. And right at the point when 
something could be done to limit the damage, most nations seem to have 
the uncanny knack of selecting the political individuals who will put 
fuel on the fire and make the situation catastrophically worse.
Greenspan was one such individual. 
During his 19 years as Chairman of the Fed, he could have limited the 
economic and social damage that the US would suffer. Instead he took 
every single measure possible to ensure that there would be a 
catastrophe with uncontrollable consequences. But we shouldn’t just 
blame the incompetence of Greenspan. It was sickening to watch every 
sycophantic congressman and senator licking Greenspan’s boots and 
praising his wisdom. Because Greenspan’s money printing and incompetent 
interest rate management created one of the biggest financial bubbles in
 world economic history. But the politicians loved this. It made the 
stock market boom, and house prices surge. Thus the politicians were all
 loved by their voters who did not understand the dire consequences that
 were looming. And Bernanke de Pompadour is continuing the same 
disastrous policies of creating money out of thin air. When will they 
ever learn that creating money out of thin air and running astronomical 
deficits that never will be repaid with normal money leads to the road 
of total ruin? When will they ever learn? The very sad 
answer is that they won’t and therefore they are leading the world into a
 hyperinflationary depression that will have uncontrollable and 
cataclysmic consequences for current and future generations.
Empty stomachs are rioting
We have for years warned about 
hyperinflation leading to famine, misery and social unrest. Well, this 
is exactly what is happening in many parts of the world. The protests 
and overthrowing of regimes in Tunisia, Egypt and Libya are primarily 
due to a major part of the peoples of these nations having no job, no 
money and little food. It is their empty stomachs that are rioting. In 
addition they are protesting against the leaders of these countries 
stealing from the people.
It is virtually certain that these riots
 will spread to many countries in the Middle East, Africa and the 
developing world. This will lead to new regimes and new political orders
 that could either be far left or far right politically or religious 
extremists. But the new regimes will not be in a position to change the 
root of the problem which is famine and poverty.  In Egypt for example 
there has been a quiet military coup. It is unlikely that a democratic 
regime will take over from the military. So the people will protest 
again and again. And this will be the same in most countries. Eventually
 the people will take the law into their own hands since no regime will 
be able to give them the food that they need.
The hyperinflationary deluge is imminent
Although food and fuel inflation is 
rampant worldwide already, we are only seeing the very beginning. 
Massive oil price rises are likely to continue as a result of the 
geopolitical situation as well as peak-oil. The Middle East is a time 
bomb waiting to go off. Israel is in an extremely precarious position 
and the involvement or non-involvement of the US in this conflict would 
both have dire consequences for Israel and peace in the world. Food 
prices will continue to rise dramatically. Major parts of the world are 
living below the poverty line today and this will increase 
exponentially.
The lethal concoction of rising food and
 fuel prices is already affecting the Western world. The Continuous 
Commodity Index – CCI, (60% food, 17% energy and 23% metals) has almost 
doubled since the low in early 2009 and has gone up 42% in the last 12 
months. The almost vertical rise of the CCI is one of the best 
indicators of hyperinflation being imminent. A catastrophe of 
astronomical proportions is looming. This will hit the world at a time 
when there is no capacity whatsoever to take any real measures that 
could alleviate the problems.
(Click image to enlarge)
Most
 countries are already running major deficits which will increase 
dramatically in the next few years. The banking system is bankrupt and 
is only holding together due to false valuations of toxic debt and 
derivatives. This is done with the blessing of governments since 
virtually no major bank could face an honest valuation of its assets. 
Unemployment and especially youth unemployment is currently a problem 
worldwide and it will get much worse. In 2010, the US government spent 
60% more than its revenues. In order to balance the budget individual 
and corporate income taxes would have to double.
Never before in history has the world run out of real money as well as (affordable) food and fuel simultaneously. But his is exactly what is happening now and it will get substantially worse in the next few months and years.
Financial misery, famine and high 
unemployment combined with governments that will not be in a position to
 give real help are a recipe for disaster that will lead to social 
unrest and revolutions not only in developing countries but also in the 
West. Hungry people are desperate people and desperate people do 
desperate deeds. We could see already in 2011 food shortages, and riots 
both in Europe and in the US.
Hyperinflation Watch
The following are INDISPUTALBLE FACTS:
- The US dollar is down 82% against gold since 1999
- The US dollar is down 49% against the Swiss Francs since 2001
- The Dow Jones is down 81% against gold since 1999
- The Continuous Commodity Index is up 100% since 2009
The above facts are clear evidence of an
 economy that has been totally mismanaged. But more importantly most of 
these trends are now starting to accelerate – a clear sign that 
hyperinflation is just around the corner.
With
 years of negative net worth and negative cash flow, the US is bankrupt 
today. The Federal deficit is forecast to increase by at least another $
 5 trillion in the next 5-7 years.  Add to this the State deficits, the 
Municipal and City deficits that are rising at a galloping rate and we 
have a country that is going to haemorrhage to death in the next few 
years. One wonders when the totally ineffective and clueless rating 
agencies are going to fathom this. Not that it will matter if they once 
do.  One also wonders what Mme Bernanke de Pompadour and his court are 
thinking. “She” and her courtiers should have above average intelligence
 and could not possibly avoid seeing the facts that we all see today (of
 course, some of us have seen it coming for over a decade). But “she” 
has to please her master King Louis XV Obama and her devotion to the 
king goes above all reasonable common sense, or rationale. So the two of
 them will continue to crank up the printing press and drown their 
people and the world in worthless paper.
Stock Market
To believe that the current money 
printing liquidity boom is real and sustainable would be a very serious 
and expensive mistake. The temporary and illusionary pickup that we are 
now seeing in the economy and stock market is the normal initial phase 
of a hyperinflationary economy. It must not be mistaken for a real 
improvement in the economy.
The normal pattern at the beginning of a
 hyperinflationary period is that stock markets surge. This is the 
result of the increased liquidity and a flight to more inflation proof 
assets. This was the case in for example the Weimar Republic and 
Zimbabwe.  Just look at the chart below of the Zimbabwe stock exchange 
that went from 1,420 in January 2005 to 5.4 trillion in June 2008, a 3 
billion per cent increase.  That was of course in Zimbabwe dollars. In 
US dollars the stock exchange went sideways with major volatility.  So 
in hyperinflationary terms stock markets could continue to rise 
initially thus making them a better investment than cash. However, 
measured against real money, the Dow has gone down 82% against gold 
since 1999 and 86% against silver since 2001 (see chart above). We are 
currently seeing a dead cat bounce but we expect the Dow to decline a 
further 90%, at least, against gold in the next few years. So even if 
stock market investments will initially give the illusion of protecting 
investors, it will be a very poor hedge against the ravages of 
hyperinflation in real terms.
ZIMBABWE STOCK INDEX 2007-2008
Bond market
In January 2009, we warned investors 
that long term interest rates were bottoming. Since then the 30 year 
bond yield is up from 2.6% to 4.6% an 80% rise. But more importantly the
 30 year is currently in the process of breaking a 17 year downtrend 
line which dates back to 1994. This confirms that rates will now start a
 major and rapid rise which is likely to reach the mid-teens or higher. 
Governments will attempt to keep short rates low due to weak economies 
but eventually the rising long rates will put strong upward pressure on 
the short rates.  So the flight to government bonds that we have seen in
 the last few years will soon reverse into a massive rush for the exit. 
This will coincide with rapidly increasing financing requirements by the
 US, UK, EU and many other governments. The poisonous concoction of 
rising rates and rising financing needs will create a vicious circle of 
collapsing bond markets and unsustainably high financing cost. This will
 continue to drive interest rates even higher which will further 
increase deficits and necessitate even faster running printing presses. 
Add to that a collapsing currency and the hyperinflationary picture is 
complete. It is our very strong view that investors should exit bond 
markets entirely if they want to avoid a total destruction of their 
assets.
Currency Market
As we have explained for many years, hyperinflation is created by the
 government destroying the currency as a result of money printing to 
finance deficits. This leads to the cost push inflation that we are now 
experiencing. Add to that, shortages in commodities worldwide, thus 
creating the perfect hyperinflationary scenario. The Dollar, the Pound, 
the Euro and many other currencies will continue to decline. They can’t 
all decline against each other at the same time so the market will take 
turns in attacking one currency at a time. But all currencies will 
continue to decline against gold. We believe that the dollar will soon 
start a very rapid fall against gold and against many currencies. 
Investors should exit the Dollar and also the Pound and the Euro. There 
is no currency better than gold or silver but for any small amounts of 
cash we prefer the Swiss Franc, the Norwegian Krone, the Singapore 
dollar and the Canadian dollar.
Wealth Protection
A hyperinflationary depression will 
destroy the value of money as well as most assets that were financed by 
the credit bubble (property, stock market).  Wealth protection is now 
critical and urgent. We see no better way of protecting assets against 
total destruction than physical gold and silver stored outside the 
banking system. Thereafter, precious metals, energy and food stocks are 
our preference.  But it must be remembered that any asset including 
stocks that is held through a bank is dependent on a sound and surviving
 banking system.
The real move in precious metals is 
still to come as we have outlined in many articles. Less than 1% of 
investors own gold. Before this economic cycle is over we are likely to 
see a mania in physical precious metals that will drive prices 
exponentially higher. And luckily for investors, this is a mania which 
is unlikely to end in a collapse since gold most probably will be part 
of a future reserve currency.
Finally we are again quoting von Mises who clearly understood that “le déluge” is inevitable:
“There is no means of avoiding a 
final collapse of a boom brought about by credit expansion. The 
alternative is only whether the crisis should come sooner as a result of
 a voluntary abandonment of further credit expansion or later as a final
 and total catastrophe of the currency system involved.”  – Ludwig von Mises
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